Buying generic is a simple way to save money. Many times, the generic label or a store brand label is put onto the very same product that would get a name brand label. These generic label products are bought at a volume discount and that savings is passed on to the consumer. This can be especially useful when buying medicine; the savings can be substantial. Make sure to look at the active ingredients though, for a direct comparison. You can easily save 15-50% on store brand and generic products, depending on the product! Opt for these products and watch your grocery and household items savings increase! Enjoy money savvy shopping!